I'm the Founder and CEO of Soffi, where enterprise product teams build together. We run your real product in infinite collaborative staging environments, so your whole team can prototype, edit, review, and ship from one shared workspace.

I've spent most of my career designing products, leading teams, and helping shape what gets built. Like many designers and product leaders, I often found myself responsible for the experience but dependent on someone else to bring it to life.

That's a big part of why I started Soffi. After nearly twenty years designing products and developer tools, I'm finally building a tool for myself. Not just for designers and product people, but for anyone with an idea, a point of view, and a desire to see it become something real.

Before founding Soffi, I was a founding designer at HashiCorp, helping scale the company from 30 people through IPO. Since then, I've led product, design, and growth teams across venture-backed startups, helping bring products from early ideas to product-market fit and scale.